| What do we mean by optimisation? Strictly optimisation means finding the best solution to 
                    a given set of transport problems, or the best strategy to 
                    meet a given set of objectives. In practice, cities will not 
                    often be free to implement the combination of policy instruments 
                    which is theoretically best for them, either because they 
                    do not have overall control on all policy instruments (for 
                    the reasons given in (Section 
                    3) or because they face barriers of finance or acceptability 
                    (Section 10). In practice, 
                    therefore, optimisation involves identifying the best solution 
                    within a given set of constraints.  Why should we use optimisation methods? Traditionally, cities and their consultants have attempted 
                    to determine the best strategy through a process of identifying 
                    a possible solution, testing it (Section 
                    12 ), appraising it (Section 
                    13) and then seeking improvements. These improvements 
                    could either be straightforwardly to increase performance, 
                    or to overcome barriers such as lack of finance or limited 
                    public support. However, this process can be inefficient; 
                    time will be wasted on testing inappropriate strategies, and 
                    there is no guarantee that the best strategy will be found. 
                    Thus the benefits of optimisation are both in developing more 
                    effective strategies and in doing so more rapidly. In an early 
                    example in Edinburgh, an initial study used some 70 model 
                    runs to develop a “best” strategy; a subsequent 
                    study using optimisation methods found a combination of policy 
                    instruments, after 25 model runs, which increased economic 
                    efficiency by a further 20%.  Optimisation is thus a very elegant way of choosing the best 
                    strategy. Even if we do not often want to automate the decision 
                    making process in this way, experience shows that it produces 
                    interesting new strategies that would not otherwise have been 
                    thought of. How does optimisation work? Formal optimisation is a relatively new concept in the analysis 
                    of integrated land use and transport strategies. We describe 
                    it further in the PROSPECTS Methodological Guidebook, and 
                    in a more recent report on the generation of optimal strategies 
                    for UK cities. It involves maximising a quantified objective 
                    function within a given scenario, and subject to a given set 
                    of targets and constraints, by using a given range of land 
                    use and transport policy instruments.  How are objectives represented? At the heart of this policy optimisation process lies the 
                    definition of the objective function, which is a quantified 
                    measure of the policy-makers’ objectives and the priorities 
                    between them. The objective function should be consistent 
                    with the appraisal framework (Section 
                    13), and can thus be based on either a Cost Benefit Appraisal 
                    or a quantified Multi-Criteria Appraisal, in which weights 
                    are assigned to the individual objectives. The value of the 
                    objective function for each set of instruments and their associated 
                    levels is derived by running a land-use transport interaction 
                    model (Section 12). How are scenarios and constraints reflected? Scenarios can be selected based on the principles in Section 
                    11. Often the strategy is optimised against one scenario, 
                    and the optimal strategy is then tested for robustness against 
                    other scenarios. In due course methods may permit optimisation 
                    to be pursued for all scenarios, with techniques of appraisal 
                    under uncertainty being used to minimise the risk of poor 
                    performance under more demanding scenarios. Constraints can be dealt with in two ways. Political barriers 
                    can act as a constraint on which instruments may be considered 
                    and within which ranges; for example parking charge increases 
                    of above a given level may be considered unacceptable. Financial 
                    barriers and outcome targets can be incorporated within the 
                    optimisation process; for example a restriction on capital 
                    investment could be used to rule out those strategy options 
                    which exceeded it. In either case the optimisation can be 
                    repeated without the barrier to demonstrate the benefit of 
                    removing it. This can help in making the case for changes 
                    in legislation (Section 10). How are policy instruments selected? Policy instruments can be chosen from the list in Section 
                    9. In due course, new approaches to option generation 
                    may help to suggest which policy instruments should be considered. 
                    A formal optimisation process is most useful in considering 
                    a package of strategic instruments which are expected to have 
                    a significant impact on the city. They will reflect the key 
                    strategy elements in Section 
                    11. Most strategic instruments have some level which may 
                    be varied (e.g. a price) which can be optimised. The diagram 
                    shows an optimum for a range of levels of fares and frequencies. 
                    Some, such as discrete road and rail projects, are either 
                    included or not. Once an optimal set of strategic instruments 
                    has been selected, other second order elements of the strategy 
                    (Section 11) may be added 
                    in ways which enhance the overall policy.  When are optimisation methods appropriate? When a city is assessing a relatively small number of policy 
                    instruments, or simply assessing one new proposal within a 
                    given strategy, formal optimisation is unlikely to be needed. 
                    However, where the number of options is substantial it will 
                    often be much quicker and less expensive to use a model in 
                    conjunction with an optimisation method than to use the model 
                    alone. Where there are several scenarios to consider, or constraints 
                    whose impact needs to be assessed, optimisation can prove 
                    even more valuable.   
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