Institute for Transport Studies (ITS)

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Dr David Palma

Research Fellow in Advanced Choice Modelling

Phone: +44 (0)1134 35624
Room: 2.14
Research Group: Choice Modelling

David Palma is a Research Fellow in the Institute for Transport Studies (ITS). His main research interest is expanding and validating the current toolkit of choice models to more accurately represent human decision processes. Among other subjects, he has dealt with issues of preference heterogeneity, endogeneity and innovative experimental designs. He is a Transport engineer and holds a Ph.D. in Engineering Sciences. He has modelling experience in the context of transport decisions, and food and beverages choices.

Key Research Interests

  • Advance choice models
  • Modelling of preference heterogeneity
  • Endogeneity in choice models
  • Travel behaviour
  • Food and beverages choices


  • Ph.D. "Modelling wine consumer preferences using hybrid choice models: Inclusion of intrinsic and extrinsic attributes". Pontificia Universidad Católica de Chile. 2013 - 2016.
  • M.Sc. "Modelling wine consumer preferences". Pontificia Universidad Católica de Chile. 2011 - 2013.
  • Civil Engineer with diploma on Transport and Logistics. Pontificia Universidad Católica de Chile. 2005 - 2013.
  • Minor in Philosophy. Pontificia Universidad Católica de Chile. 2005 - 2009.

Work experience

  • Analyst at DICTUC S.A. (Chile) 2015 - 2016
  • Senior Analyst at FDC Consultores (Chile) 2012 - 2016
This page will be updated from our publications database.

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