Institute for Transport Studies (ITS)

Dr Craig Morton

Research Fellow

Phone: +44 (0)113 34 33611
Room: LG.01
Research Group: Social and Political Sciences

Craig’s research explores the intersection between transport and energy demand and navigates the increasingly blurry boundary which exists between these two sectors of society. His work primarily investigates the adoption of new technologies by individuals, such as household interest with cars in general and the emerging demand for Electric Vehicles in particular alongside research which investigates household interest in energy efficiency technologies and building retrofits. Craig draws from a spectrum of methodologies to conduct his research covering socio-psychological theories of human behaviour, market segmentation analysis of citizen archetypes and spatial analysis of transport and energy demand patterns.

Key Research Interests

  • Diffusion of new transport and energy technologies
  • Citizen perceptions of transport services and systems
  • Socio-technical transitions in transport and energy 
  • Spatial analysis of transport and energy demand patterns

Employment History

  • 2016-         Research Fellow, University of Leeds
  • 2015-2016 Research Fellow, University of Aberdeen
  • 2014-2015 Research Fellow, Trinity College Dublin
  • 2013-2014 Research Fellow, University of Aberdeen


  • PhD Geography, University of Aberdeen, 2013
  • MSc Ecological Economics, University of Edinburgh, 2009
  • BA (Hons) Economics, University of Stirling, 2007


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