Institute for Transport Studies (ITS)

Choice Modelling

What brings us together?

We are interested in mathematically modelling choices related to transport and beyond. Our research covers new methodological developments, theoretical insights and practical solutions to real world problems across numerous thematic areas, including but not limited to transport, health, energy and business/marketing.


  • Behaviour and choice modelling novel approaches
  • Stated preference survey design
  • Novel methods of behavioural data collection (e.g. state-of-the-art smart phone apps, driving simulator, etc.)
  • Software used: aLogit; R; nGene; oxMetrics.
  • Tools for measuring Psycho-physiological responses during surveys (combined wearable to measure heart rate variability, blood pressure, skin conductance, etc.)

Some example topics (based on projects)

  • DECISIONS : Choices and consumption - modelling long and short term decisions in a changing world
  • NG-DBM: Next Generation Driving Behaviour Models
  • UK national value of time study
  • Transtools3: TOOLS for TRansport Forecasting ANd Scenario testing
  • ACTUM: Activity based model development for Copenhagen


The group is part of the university wide Choice Modelling Centre (CMC), which is the largest group of its kind in the world and which has links with many other leading researchers in the field of choice modelling.


  • Undergraduate (ITS, LUBS and CIVE)
  • MSc (ITS)
  • CPD (CMC run courses on “Choice Modelling and Stated Preference Survey Design” and “Advanced Choice Modelling”)

Some examples of PhD topics (past and recent)

  • Integrating social influence in models of travel behaviour
  • Behavioural flexibility in choice modelling - bridging the gap with behavioural economics
  • Understanding hypothetical bias in stated preference data for transport studies
  • Integrated modelling of land use and transport related long-term and short-term choices
  • Developing travel behaviour models using mobile phone data
  • Incorporating the effects of drivers’ stress and affective states in driving behaviour models
  • Modelling awareness, consideration set and mode choice: an application on the Rome - Milan corridor
  • Applying mixed methods in freight mode choice modelling: developing a goal framework to understand decision-making towards more sustainable modes
  • Route choice analysis and operation optimisation in the context of intermodal passenger transport
  • Temporal transferability of mode-destination models
  • The value of travel time changes: theoretical and empirical Issues
  • Modelling route choice behaviour with incomplete data: an application to the London Underground

Read more on PhD topics


For further information about the work of the Choice Modelling research group, please contact Dr Charisma Choudhury or Dr Thijs Dekker